8/7/2023 0 Comments Sephora color match foundation1.6M app visits within the first 8 weeks. Thats why Sephora inside JCPenney has made it SO easy with their Color IQ true shade foundation match technology I met Avril, one of Sephora inside.that have similar pigmentation/undertone that correspond with your color IQ. Sephora's Shade Finder is a quick and easy way to locate your exact color and undertone without having to worry about ending up with a bottle three shades darker or lighter. The results will be a mix of concealers, foundations, powders, tinted moisturizers, etc. Kiss your mismatched foundation goodbye once and for all. Generating loyalty is about generating relevance and experience with consumers.Ĭreate and design all the digital shopping experiences that interact with Color IQ across in-store, web, tablet, and app to be scaleable and simplified. I say 'matching' because its not so much an absolute perfect match, but rather foundation colors that fall within the range of your color IQ profile.Thanks to our foundation shade finder quiz, its never been easier to compare foundation. 80% of Sephora shoppers said that learning more about beauty is a top priority.Įngagement with the Color IQ service will make Sephora’s Beauty Insider loyalty program more valuable to consumers who are looking for a personalized, simplified shopping experience. Not sure which Fenty Beauty foundation shade to try We got you. In 2021, Sephora is boasting an improved camera lens and some new AI tools developed in-house offering five times the numbers of skin tone matches than it had previously. For Color IQ, Sephora devised a new and inclusive color system that strategically spans even beyond the retailer’s current foundation assortment. Born This Way Natural Finish Longwear Liquid Foundation. Tinted Moisturizer Light Revealer Natural Skin Illuminator Broad Spectrum SPF 25. Product education plays a major role in Sephora’s digital initiatives. Sephora currently offers over 8,000 foundation SKUs and with the help of this AI-based tool, Sephora’s Beauty Advisors can help clients find their perfect match in minutes. CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 and Niacinamide.The average woman buys the wrong color foundation seven times before she finds the right shade.Color IQ scans the surface of your skin via a handheld device and then assigns you a Color IQ number using AI to find your scientifically precise foundation match from over 1,500 options.ĭirect customers to shop Sephora’s extensive product collection, which can be narrowed down based on coverage and formula preferences. Find your perfect foundation and shade easily Customize to your skin tone with Maybellines foundation finder.
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